Released on: March 10, 2008, 5:37 am

Press Release Author: annaya rana

Industry: Education

Press Release Summary: Maybe you have already heard that in some ways immaterial
values are important for business management. But you might not found how to bring
them into your management processes or into your reporting packages.

Press Release Body: Maybe you have already heard that in some ways immaterial values
are important for business management. But you might not found how to bring them
into your management processes or into your reporting packages. However, first of
all we should be clear, what immaterial values are? Well, this includes the balance
sheet information about intangible assets, but is going far behind it.
As we all know, decisions are mostly based on feelings or emotions, than on logical
judgment. A feeling is energy. Energy is not material, it is immaterial. The overall
emotions or motivation of employees in a business is an immaterial value, it could
have positive and negative impact on the business development. Does sound very
esoterically for you? Might be, but today we know that our emotions drive a lot of
our life.
Not only the feelings of the employees have an impact on the business development,
also the feelings of potential customers have it. These customer feelings could be
measured as customer satisfaction, as how customers see the company or its products
and services and so on. There is more energy, which is immaterial, included in our
business life as we are aware of.
Until today we might know about these energies or have read that businesses have to
be more aware of them. But to find Solutions which are able to measure these
energies are not very common and hard to find. Business Management still uses hard
figures such as ratios based on financial values and just forgets that there has
been more than only the numbers from the accounting and the money in the pocket.
If you only look to the accounting figures of a business, you only look to this
company as if you were looking at an iceberg. You only see a fraction of the
iceberg, only what is above the surface. Everything below the surface is out of your
view. While the iceberg is melting away, it still brings up new parts of itself. But
you only see these new parts, when the iceberg is melting. It's just the same with
the accounting figures as soon as you see them they are gone. That means they are
old, it's nice to know them, but they relate to business already accomplished.
The accounting figures are just like to iceberg when it comes above the surface
while it is melting away. Now, wouldn't it be great to see the whole iceberg, even
if a big part is below the surface? Yes, it would be great. The immaterial values of
your business are just below surface. If you bring them up, you could see the whole
picture of your business.
Running a business only focusing on profit could lead to running into a collapse. It
might take time, but soon customers and employees will find out that just the profit
counts to a specific company. Well, it's correct, no business could survive without
profit, but first of all every business has to make profit on immaterial items, such
as image, motivation of employees and customers faith.
One day from these immaterial profits the financial profit arises. That's the
theory. Probably you already read about this, but have you found a way to measure
immaterial values of your business? It's not that difficult, but it needs some
thoughts. First of all it is important to make a list of immaterial values which
have the most impact on the business development. When this has been finished,
methods to measure and valuate the immaterial values have to be found.
And at last, the values for all the selected immaterial items have to be analyzed
regularly. Setting up such a Reporting System for immaterial values could be a long
lasting task. You might try to do it with a spreadsheet program or with a database,
but either way will take it's time. Using readymade Standard Software might be
another option, but there are not many choices. In case you use the Balance
Scorecard, you might think having all the data mentioned above and you might think
having a good solution for canalization.
The Balance Scorecard has its advantages, but for a short, fast and regular analysis
of immaterial values it is far too complex and much to slow. There is just the need
to measure, store and analyze some data. About 30 items will be enough to have an
overview of immaterial values and some material values as well. Most of the
necessary data are usually already stored in every business. They only need to be
concentrated into one table and have to be analyzed.
Are immaterial values important for every business? Yes. This includes big
businesses as well as the one-man-business, retail stores, mechanics, freelancer and
so on. You may find more information on immaterial values in business management,
when searching for Early-Warning-System, Early-Recognition-Systems and something
similar. You are able to find one or the other immaterial value included in
Management Methods, Ratio Systems and Financial Analysis. But still, most Reports
and Measurement System are based on financial data.
A Solution which every business, no matter of size, could use, is the adenitis ERS
(Early-Recognition-System). It is called Early-Recognition-System, because with the
used immaterial values every business could be aware of tendencies in its business
development soon. At the moment the adenitis ERS is available only as
Online-Service, but could soon be delivered as Intranet-Version, too. More details
are available at our ERS-Subscription Page.


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